When Opting Out Ensures You're Noticed

...possibly the best thing to do is to teach the kids to screen their calls.

From the people who thought up Catch 22, the Pentagon gives you and your kids a pre-draft enlistment notice:

Parents cannot remove their children’s names from a Pentagon database that includes highly personal information used to attract military recruits, the Vermont Guardian has learned.

The Pentagon has spent more than $70.5 million on market research, national advertising, website development, and management of the Joint Advertising Market Research and Studies (JAMRS) database — a storehouse of questionable legality that includes the names and personal details of more than 30 million U.S. children and young people between the ages of 16 and 23.

The database is separate from information collected from schools that receive federal education money. The No Child Left Behind Act requires schools to report the names, addresses, and phone numbers of secondary school students to recruiters, but the law also specifies that parents or guardians may write a letter to the school asking that their children’s names not be released.

However, many parents have reported being surprised that their children are contacted anyway, according to a San Francisco-based coalition called Leave My Child Alone (LMCA).

“We hear from a lot of parents who have often felt quite isolated about it all and haven’t been aware that this is happening all over the country,” said the group’s spokeswoman, Felicity Crush.

Parents must contact the Pentagon directly to ask that their children’s information not be released to recruiters, but the data is not removed from the JAMRS database, according to Lt. Col. Ellen Krenke, a Pentagon spokeswoman.

Instead, the information is moved to a suppression file, where it is continuously updated with new data from private and government sources and still made available to recruiters, Krenke said. It’s necessary to keep the information in the suppression file so the Pentagon can make sure it’s not being released, she said.

Krenke said the database is compiled using information from state motor vehicles departments, the Selective Service, and data-mining firms that collect and organize information from private companies. In addition to names, addresses, Social Security numbers, and phone numbers, the database may include cell phone numbers, e-mail addresses, grade-point averages, ethnicity, and subjects of interest.

She said the Pentagon spends about $500,000 annually to purchase the data from private companies, and has paid more than $70 million since 2002 to Mullen Advertising — a Massachusetts firm whose clients include General Motors, Hooked on Phonics, XM Satellite Radio, and 3Com — to target recruiters’ messages toward teens and young adults.

The Boston Business Journal reported in October that the Pentagon had spent a total of $206 million on the JAMRS program to date, and could spend another $137 million over the next two years...

Big Brother with corporate incentive to hound kids into slave labor to keep oil safe for Cheneyburton. Is this a great country, or what?