...His title asks, “Will Big Business Save the Earth?” That’s not a difficult question to answer: No. No, big business will not save the Earth. Instead of being honest, though, Diamond, answers the question in the affirmative and subjects us to a poorly-argued, mind-warping, illogical and denial-drenched apology for some of the most destructive corporations that curse our planet with their existence.
His overall argument doesn’t hold up to even the most casual scrutiny. He spends the whole column arguing that we shouldn’t hate big corporations because market forces are causing them to make changes to help the planet. “Lower consumption of environmental resources saves money in the short run. Maintaining sustainable resource levels and not polluting saves money in the long run.” He attempts to show that Wal-Mart, Coca Cola and Chevron are transforming their production practices to reflect their concern for the natural world (and that this also improves their bottom line, so it’s a big win-win).
His actual agenda is revealed in the last paragraph, which is partly a plea for the government to give corporations incentives like tax breaks and money for research to facilitate these changes. But if they’re already modifying production practices to help the environment because that is good for profits, then why do they require incentives? I don’t get it.
Mainstream liberal environmentalist groups lack credibility among real environmentalists for many reasons, one of which is the presence of corporate executives on their boards, and another of which is the huge amounts of money that they accept from corporations. The World Wildlife Fund, for example, landed a $3 million contract with Chevron in the early 1990s to implement an “Integrated Conservation and Development Project” in Papua New Guinea, where Chevron’s oil drilling was vehemently resisted by the affected indigenous people. (See “Shilling for Chevron: Jared Diamond Greenwasher” at: http://www.counterpunch.org/proyect05092005.html).
Diamond happens to serve on the WWF board. I'm sure it's purely by coincidence that he praises Chevron’s efforts to improve the environment in his book “Collapse,” and again in this NYT op-ed piece. I can imaging him hanging out with his fellow board members, business execs who complain of being misunderstood while sending him meaningful glances brimming with unspoken promises of millions of dollars in donations. I can imagine him deciding, “Hey, these guys aren’t so bad! I’m going to convince the American people to give them some love, damn it!”
In his op-ed piece he states, “I … have had frank discussions with oil company employees at all levels. I’ve also worked with executives of mining, retail, logging and financial services companies.” In contrast, he seems to have carefully avoided speaking with even one of the countless victims of these companies. There’s not a single quote by an indigenous person in the Amazon whose forest home was leveled for oil exploration and contaminated by oil spills. Not a single statement by a farmer in India whose crops died because Coca-Cola depleted and contaminated the village ground water. Not a peep from a single exploited factory laborer in China suffering with illnesses caused by the pollution generated by producing cheap plastic crap for Wal-Mart to import and sell to us...
Dr. Diamond's Collapse is a detailed analyses of factors that cause human societies to fail, just as Guns, Germs, and Steel is a concise breakdown of what brought Western cultures to their 20th century ascendency.
But like many other big picture guys who sell well, his brand name has obvious value on the open market.
You want to be a successful whore? Be sure to be white, well educated, and rich to begin with. Gender is totally unimportant.
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