For the last month, news media attention was focused on Pennsylvania and its Democratic primary. Given the gargantuan effort, what did we learn?
Well, the rancor of the campaign was covered. The amount of money spent was covered. But in Pennsylvania, as in the rest of the country this political season, the information about the candidates’ priorities, policies and principles — information that voters will need to choose the next president — too often did not make the cut. After having spent more than a year on the campaign trail with my husband, John Edwards, I’m not surprised.
Why? Here’s my guess: The vigorous press that was deemed an essential part of democracy at our country’s inception is now consigned to smaller venues, to the Internet and, in the mainstream media, to occasional articles...
...every analysis that is shortened, every corner that is cut, moves us further away from the truth until what is left is the Cliffs Notes of the news, or what I call strobe-light journalism, in which the outlines are accurate enough but we cannot really see the whole picture.
...Did you, for example, ever know a single fact about Joe Biden’s health care plan? Anything at all? But let me guess, you know Barack Obama’s bowling score. We are choosing a president, the next leader of the free world. We are not buying soap, and we are not choosing a court clerk with primarily administrative duties.
What’s more, the news media cut candidates like Joe Biden out of the process even before they got started. Just to be clear: I’m not talking about my husband. I’m referring to other worthy Democratic contenders. Few people even had the chance to find out about Joe Biden’s health care plan before he was literally forced from the race by the news blackout that depressed his poll numbers, which in turn depressed his fund-raising.
And it’s not as if people didn’t want this information. In focus groups that I attended or followed after debates, Joe Biden would regularly be the object of praise and interest: “I want to know more about Senator Biden,” participants would say.
But it was not to be. Indeed, the Biden campaign was covered more for its missteps than anything else. Chris Dodd, also a serious candidate with a distinguished record, received much the same treatment. I suspect that there was more coverage of the burglary at his campaign office in Hartford than of any other single event during his run other than his entering and leaving the campaign.
Who is responsible for the veil of silence over Senator Biden? Or Senator Dodd? Or Gov. Tom Vilsack? Or Senator Sam Brownback on the Republican side?
The decision was probably made by the same people who decided that Fred Thompson was a serious candidate. Articles purporting to be news spent thousands upon thousands of words contemplating whether he would enter the race, to the point that before he even entered, he was running second in the national polls for the Republican nomination. Second place! And he had not done or said anything that would allow anyone to conclude he was a serious candidate. A major weekly news magazine put Mr. Thompson on its cover, asking — honestly! — whether the absence of a serious campaign and commitment to raising money or getting his policies out was itself a strategy.
...Watching the campaign unfold, I saw how the press gravitated toward a narrative template for the campaign, searching out characters as if for a novel: on one side, a self-described 9/11 hero with a colorful personal life, a former senator who had played a president in the movies, a genuine war hero with a stunning wife and an intriguing temperament, and a handsome governor with a beautiful family and a high school sweetheart as his bride. And on the other side, a senator who had been first lady, a young African-American senator with an Ivy League diploma, a Hispanic governor with a self-deprecating sense of humor and even a former senator from the South standing loyally beside his ill wife. Issues that could make a difference in the lives of Americans didn’t fit into the narrative template and, therefore, took a back seat to these superficialities.
News is different from other programming on television or other content in print. It is essential to an informed electorate. And an informed electorate is essential to freedom itself. But as long as corporations to which news gathering is not the primary source of income or expertise get to decide what information about the candidates “sells,” we are not functioning as well as we could if we had the engaged, skeptical press we deserve.
And the future of news is not bright. Indeed, we’ve heard that CBS may cut its news division, and media consolidation is leading to one-size-fits-all journalism. The state of political campaigning is no better: without a press to push them, candidates whose proposals are not workable avoid the tough questions. All of this leaves voters uncertain about what approach makes the most sense for them. Worse still, it gives us permission to ignore issues and concentrate on things that don’t matter. (Look, the press doesn’t even think there is a difference!)
...If voters want a vibrant, vigorous press, apparently we will have to demand it. Not by screaming out our windows as in the movie “Network” but by talking calmly, repeatedly, constantly in the ears of those in whom we have entrusted this enormous responsibility. Do your job, so we can — as voters — do ours.
Elizabeth, the main$tream is exactly doing the job it's paid to do, which is nothing like the job the Founders envisioned.
Of course, the Founders didn't pay well either. Nor did they look so good on camera, I'll bet.
The job of the main$tream is control of the people for the Empire, and they do a knock-up job of that.
Good luck with that preznitcy thing this fall. You- and everyone else- will need it.
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